One Big Home For The Cowboys

By Neven Middlesby

The new Cowboys Stadium opens Saturday with George Strait instead of Tony Romo, a substitution that says a lot about sports architecture these days.

On March 10, 2008, Dallas Cowboys owner Jerry Jones, joined by officials and coaches from Texas A&M University and the University of Arkansas (Jones' alma mater), announced that the two schools would renew their rivalry with annual games at the stadium, beginning October 3, 2009. In addition, the Cotton Bowl will be moved to the stadium once it opens.

Originally estimated to cost $650 million, the stadium's current construction cost was $1.15 billion, making it one of the most expensive sports venues ever built.

To paraphrase Le Corbusier's maxim about modern houses as "machines for living," modern stadiums have become machines for playing, part of a year-round, nonstop popular entertainment whirl in which a football game is just one option among many.

"Our main competition is the home media center," Cowboys owner Jerry Jones said in unveiling the stadium design in 2006. "We wanted to offer a real experience that you can't have at home, but to see it with the technology that you do have at home."

The upper concourses, on the other hand, provide plenty of maneuvering room along with panoramic views of the sprawling suburban landscape. Those on the lower levels seem more cramped, like obstacle courses, especially around the VIP lounges, where millionaires shake hands with billionaires and Joe Fan has to detour around them to get where he wants to go.

This economic segregation, in which premium seat holders have their own entrances, their own elevators and their own bars and restaurants, is one of the sorrier byproducts of corporate sports mania.

Measuring 160 feet wide and 72 feet tall (11,520 sq. feet), the high-definition television screen at Cowboys Stadium is the world's largest. - 30550

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